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Dieux du Stade - Making of Calendar 2001

Dieux du Stade - Making of Calendar 2001

20041h 33m

Status

Released

Release

2004

Runtime

1h 33m

Storyline

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

Score Distribution

Details

Status
Released
Runtime
1h 33m
Jul 13, 2004
Digital Release
Jul 13, 2004