Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
Jul 2004
Jan 1999
World-renowned animated filmmaker Frédéric Back has devoted his unique talent to a cause that is central to his life and more topical than ever: a profound respect for nature coupled with a keen sense of humanity's responsibility toward the environment. Abracadabra (9 min., 1971). Inon, ou, La conquête du feu (10 min., 1972). La création des oiseaux (10 min., 1973). Illusion? (11 min., 1976) Taratata! (9 min., 1977) Suppléments
Oct 2010
Jul 2018
Jul 2005