Zhenis Omarov was born in Taraz, Zhambyl Region, and studied at School No. 24 before continuing his education at Tole Bi Gymnasium No. 8. Later, he moved to Almaty, where he played for a KVN team for some time. In Almaty, he studied at the University of Management. Omarov gained popularity through his comedic video clips on Instagram, amassing over 3.2 million followers on his page by 2016. He is considered one of Kazakhstan's most popular bloggers. Since 2016, he has started acting in films. He appeared in Akan Satayev’s *Alangdar* (2016), Askar Bisembin’s *Nauryz* (2017), Edil Amandyk’s *Diary of Smart Women* (2019), and *Q-Jeri* (2019). Since 2018, he has recorded several rap and hip-hop songs, including *F.A.T.*, *Bud' so mnoy*, *Razdevaysya*, *Vkusnaya*, *Povelasy*, *Geteroseksual*, *Supruga i suprug*, *Ne naydu*, and *Magiya*. He also appeared in the music video for the song *Shymkenttegi kyzdary zyn*. In September 2016, Omarov launched his own restaurant chain in Almaty. By mid-2019, he had opened more than 20 restaurants across Kazakhstan.
