Born in Navojoa, Sonora, Jesús Manuel González Miranda discovered his passion for cinema at a very young age, influenced by classic Hollywood films. His earliest creative explorations were intuitive and playful: shooting home movies with toys, experimenting with stop-motion animation, and telling stories with friends since his teenage years.
He studied Digital Filmmaking and Postproduction at SAE Institute Mexico (Mexico City), where he directed several short films that reflect a strong narrative sensibility and a developing authorial voice.
He is currently a partner in a production company, Notori Films, which he co-founded with his former classmates. Through the company, he has produced music videos for artists such as J Balvin, Yeri Mua, RENEE, Andrea Bejar, and others. He primarily works as a music video director and photographer, collaborating on international advertising campaigns and with well-known artists.
