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Dieux du Stade - Making of Calendar 2004

Original Title: Dieux du stade: Le making of du calendrier 2004

20032h 20m

Status

Released

Release

2003

Runtime

2h 20m

Storyline

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

Score Distribution

Details

Status
Released
Runtime
2h 20m
Nov 1, 2003
Languages
French

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