Roots of Blood

The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.

At New Mexico's Empire Zinc mine, Mexican-American workers protest the unsafe work conditions and unequal wages compared to their Anglo counterparts. Ramon Quintero helps organize the strike, but he is shown to be a hypocrite by treating his pregnant wife, Esperanza, with a similar unfairness. When an injunction stops the men from protesting, however, the gender roles are reversed, and women find themselves on the picket lines while the men stay at home.

Up-and-coming sports reporter rescues a homeless man ("Champ") only to discover that he is, in fact, a boxing legend believed to have passed away. What begins as an opportunity to resurrect Champ's story and escape the shadow of his father's success becomes a personal journey as the ambitious reporter reexamines his own life and his relationship with his family.

A prisoner leads his counterparts in a protest for better living conditions which turns violent and ugly.

Mexico City, November 1901. The police raid a private home where a secret party is being held. Among those attending is the son-in-law of President Porfirio Díaz.