Manny, an arrogant businessman who runs a family-owned chain of luxury suit stores. He treats his employees harshly and regards his younger brother Ari with contempt. Ari serves as his personal driver and suffers from PTSD following volunteer work in a disaster-stricken area.
Manny's empire is rapidly crumbling due to a shipment of merchandise being lost at sea and the freezing of his bank accounts.
Desperate to save his business, Manny discovers that Yoni, an outstanding salesman and financially struggling single father, has been "borrowing" money from the company's cash register. In an attempt to set an example, Manny fires him and posts security footage on social media portraying Yoni as a thief, utterly destroying his life through a vicious online shaming campaign. Things spiral out of control, reaching a point from which there may be no turning back.
This is the 113th film by filmmaker Yehuda Grovais, widely regarded as the 'inventor of Haredi cinema.'
