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Anything for Ratings: Decades of Lowbrow

Anything for Ratings: Decades of Lowbrow

Original Title: Vale Tudo por Audiência: As Décadas da Baixaria

20252h 37m
Documentary

Status

Released

Release

2025

Runtime

2h 37m

Storyline

"What isn't pure sensationalism in this world?"

This documentary takes a deep dive into the history of Brazilian broadcast television, focusing on the decades when the pursuit of the number one spot in the ratings pushed every ethical boundary. Through a detailed analysis and interviews with people who experienced it behind the scenes, whether as viewers or industry insiders, the film brings back the era of live variety shows, hidden camera pranks, the rivalry between Gugu and Faustão, and the PCC scandal. More than just a nostalgic look back, the film questions how sensationalism and the exploitation of poverty shaped the behavior of a nation raised in front of the screen, revealing the secrets of a TV industry that wasn’t afraid to get bizarre to hold onto its audience.

Score Distribution

Details

Status
Released
Runtime
2h 37m
Dec 11, 2025
Digital Release
Jan 10, 2026
Languages
Portuguese
Director
Pedro Fonseca
Pedro Fonseca
Production
Universidade Federal do Rio de Janeiro (UFRJ)
Universidade Federal do Rio de Janeiro (UFRJ)
Plano P
Plano P
Production Countries
Brazil
Official Website

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