E. V .V. Cinema

Athili Sathibabu (Allari Naresh) is stingy guy & a ruthless money lender charging high rate of interest at Rs.10 at every 100 on a daily interest rate. He gives preferences to money over relations & love. He goes to extent of buying his brothers share of ancestral property & then drive them away. He falls in love with beautician (Kausha) by ignoring a village belle (Vidisha) who falls head over heel for him. The rest of the story is all about how he realizes the importance of love & relationships.

When Jahnavi approaches Vishwanath, a con man, with an idea to humiliate three people, who wrecked her father's life, he joins hands with her without any second thoughts. The rest of the film is about how Vishwanath succeeds in his mission.

Vamsi is adopted after he saves Krishna's father from an accident. However, things turn bitter when he molests a lady a few years before she marries his stepbrother.

Praveen and Subhadra fail to be united in love due to the disapproval of their parents. Years later, married to other people, Praveen and Subhadra cross paths as neighbours.