Drew (Scott Caan) must care for his father, a former professor who can now barely communicate due to Alzheimer. Depressed and struggling to make ends meet, an old buddy tries to get him to become a pusher. He gets further drawn in by a new and exciting girlfriend, Sarah (Mia Kirshner), who uses drugs.

Recreates a kind of reality show that occurs when ambitious director Marco convenes a group of actors for 10 days. During this period, each of the artists must create and develop a character in order to take it to the movies, not withstanding the support of this industry in the country is very scarce and he still does not have the financial resources to realize such a project.