This Belgian/French tale chronicles the efforts of Jacques (Jacques Brel) to find the Old West in modern America. Dressed as cowboy, he travels throughout western American cities and towns and finds others similarly dressed. These idealists gather together and build an old-western-style town in the middle of an abandoned factory, battling local bureaucracies in the process.

Mastro Geppetto is a poor carpenter with no wife and no children. The man is very lonely, and after trading a piece of wood with his colleague Mastro Ciliegia, decides to build himself a puppet to keep him company.