Alex, a 28 year-old photographer, is no longer able to photograph people, for some mysterious reason. Every time he focuses his camera on someone, the same woman appears in his viewfinder - an image he cannot bear. When his brother Aram, whom he has not seen or spoke to for years, unexpectedly phones him and asks him to come to their parental home because their mother is severely ill and may not have long to live, he panics. The thought of a confrontation with the area where he grew up and the renewed encounter with his family makes him feel nervous. Nevertheless, that evening he leaves for AmnesiA: the estate of his parents, the spot where he spent his youth.

This is the story of ID&T through one of its founders, Duncan Stuttenheim. It shows the inner workings of ID&T. We see their venture into radio. We also see how the various Sensation parties are organized and how Sensation came about through the death of Duncan's brother Miles. A red line through this documentary is the Sensation White party that is organized in Germany in the 'Arena-Auf-Schalke' stadium. We also get a glimpse of the entrepeneurship of Duncan and how he seeks advice from his father and Joop van de Ende, who invested in his company.