4FRNT

The magic feet, the long shoes, the slippery sticks we manufacture then bolt, strap and heli-coil ourselves onto. These are the peacemakers of humanity and mother nature. Without them, we have limitations, with them, we have none. Newcomer urban skier Cam Riley joins the likes of Kye Petersen, Wiley Miller, David Wise, Eric Hjorleifson and Thayne Rich in 4FRNT’s 5th annual feature team film, Shaping Skiing.

4FRNT Skis is excited to officially announce our year-long movie project. About this time last year we sat down with a bunch of our athletes and staff and came up with the idea to create a 4FRNT Team movie. After the success of last year's Tech Talk series we knew we had the ability to create an entire movie, we just needed the right equipment and planning. Over the summer we started the task of getting a professional video camera kit, setting up a dedicated editing station, and working out athlete and shot lists. We also got a half-dozen GoPro HDs from the folks at GoPro which were great to send off with athletes on their different trips and adventures. We are also collaborating with other film companies we have relationships with in order to get footage above and beyond what we were able to shoot ourselves.

DANG! is the second team movie from 4FRNT Media, chronicling the winter of low snow, travel, big contests and living the dream. For this year, DANG! will have exclusive footage filmed by the 4FRNT team, as well as some contributed footage from our athletes. DANG! embodies what everyone wants from skiing: having fun with friends in cool locations. Whether it's good snow, or bad, sunny skies or clouds, at the end of the day, you're still skiing, so it was worth it.