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Sefer is a character who grew up without parents, never left his village except for military service, and is a bit naive but also intelligent. In his dreams, he sees himself dancing with girls more beautiful than he could ever hope to meet in real life, by the pool of a luxury hotel. One day, he learns from the newspaper that the place in his dreams is Bodrum. Excitedly, he exclaims, "I found it!" but there is a major problem: Sefer has no money. With the help of those who love him, money is found, and he sets off on his journey. When Sefer arrives in Bodrum, he mistakenly believes that the "all-inclusive" concept he had inquired about over the phone applies to the entire town. This misunderstanding leads to all sorts of trouble for him and makes headlines in the newspapers.