SAS Pictures

Namuuna, the only daughter of a wealthy family, is annoyed by the fact that her friends and even her boyfriend see her as nothing more than a cash machine. When Namuuna meets a young man named Ithaq, she pretends to be a "poor girl" and her life opens up to a new door. To make all this seem believable, Namuuna takes a job as a nurse at a hospital and lives at home. However, the film unfolds when Namuuna falls in love with Ithaq, whom she met without considering all this.

The film tells the story in the "language" of modern youth, showing how three girls born and raised in the sun-baked Shargyn Erem Gobi, a deserted region more than 1,000 kilometers from the capital, find their destiny as they enter city life.

The film begins with three young computer programmers creating an erotic reality show website on the Internet and figuring out how to make money from it. So, they put a handsome guy in glasses with a camera and send him after girls. He gets to know the girls, becomes close to them, and records all the actions on a video camera, posting them on the website they run, "tsavchuur.com." The film shows that the more profitable this business is for them, the more dangerous the consequences for the young men become.