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During the Spring Festival, a lively, gluttonous and mischievous puppy named Xiaobai gets lost amid the travel rush back home. Eager to find its way back, it keeps losing direction. On the way, Xiaobai chances upon Lin Wei (played by Huang Yao), a young woman spending the Chinese New Year alone and feeling a little lost inside. The two journey together, and gradually open their hearts to each other as they look after one another – Lin Wei helps Xiaobai search for its owner, and in return, Xiaobai heals Lin Wei's loneliness with its innocence and companionship, making her rediscover the warmth and softness of life. In the end, they not only help Xiaobai find its home, but Lin Wei also regains her inner peace and a sense of belonging along this journey.This is Apple's 2026 Spring Festival Film, shot entirely on iPhone 17 Pro.

Narrated in the style of the poem “A Visit from St. Nicholas,” the ad takes the perspective of Santa Claus as he struggles to navigate a hotel on Christmas Eve – and then successfully delivers his presents to an Airbnb listing.

This psychedelic trip tells the story of Dr. Gonzo (from Fear and Loathing) in a Herculean struggle to purchase Kafka's Metamorphosis without paying tribute to our gluttonous, corporate overlords.