Fate was unfair to an entire generation of Ukrainian football players. Every season, the Ukrainian national team set one goal: to make it to the World Cup. Every season, the goal remained a dream. Until 2006.

Even before the days of top-rated global shows, Ukrainian television had no money for international formats. To retain viewers, TV workers created original programs. As a result, cult TV shows appeared and gave Ukraine stars who became symbols of the era. Ihor Pelykh sends strangers on a romantic journey, Kuzma Skryabin makes the contestants spend money quickly, and Ihor Kondratyuk makes stars in one day. This is a story about the diverse and sincere Ukrainian television of the noughties, the legacy it left and why everything changed.

In 2001, young Kyiv developers led by Serhiy Hryhorovych decided to create the most complex game in the world with realistic graphics, an open world and an unusual plot revolving around the Chornobyl zone. With the launch of the promotional campaign, tens of thousands of people around the world were waiting for STALKER, but the developers became hostage to their ambitions. They endlessly improved the game, postponing its release date every year. But at one point, the American publisher's patience ran out.