Travel and Industrial Development Association

Picturesque Britain - as portrayed by the Travel and Industrial Development Association (TIDA) - looks delightful in this attractive short film. TIDA, an early version of Visit Britain, was designed to bring income to the UK from tourism, and made use of film for marketing purposes. A study of pickers at work on the hop harvest and the drawing of ale in an old English inn, the film shows a rural idyll that Britain was keen to promote.

Contrasts traditional and modern village life, as changes occur with better transport and as country estates are sold off for housing.

Directed by Marion Grierson, who ran the film unit of the Travel and Industrial Development Association (TIDA), this short film contains some fine photography of the delights on offer to Edinburgh visitors - including trams, bustling streets, restful parks and some familiar tourist sights.