Il Gigante Cinema

Music and images that have made advertising history in Italy. This is a beautiful collection containing the commercials that Mina made for Barilla from 1965 to 1970, featuring the work of the greatest Italian directors, costume designers and make-up artists. This series of commercials bears the signature of set designer and costume designer (and, for the occasion, also director) Piero Gherardi, who sets the Barilla commercials in unusual and evocative locations and creates very special and imaginative outfits for Mina.

The tension is extreme in this area of the planet. Diversities are many, pressure here has a destructive potential. But not always.Yet tension can be creative, it can be both destructive and creative. This is the reason why every writer who travels through this place is fascinated by the power of these lands and these peoples. The Author doesn't want to just get off the train and then on again, he wants to carry a memory and a hope. Not only a memory, and not only a hope. Maybe it is possible to coexist with a past without giving up one's visions. Maybe it is possible to harbor a hope without disconnecting from the past. A train passes slow across the heart of the Balcans. This is a train that has a lot to tell.