Who says that beautiful girls have an easier life? Lisa is convinced of the opposite. Therefore, in order to achieve her goal, she has to temporarily change her attractive appearance and turn into an ugly, nondescript girl. As a result, her life has changed dramatically: she found an interesting job, new friends and true love ...

A married couple - psychologist Tamara and professor Misha - are experiencing a midlife crisis. Misha meets with a bright and relaxed girl Sveta. Tamara is in love with the young romantic Max, who works as a car wash and is interested in historical role-playing games. The husband and wife secretly want to separate from each other, but circumstances constantly force them to postpone recognition.

A middle-class businessman is killed at his workplace in his office. The suspect - his business partner - Latunin was the last visitor and, according to the pretty witness of Vera's secretary, they had some kind of financial conflict with the murdered man. While the suspect is at large, the life of the only witness is in danger. And management instructs Igor to look after Vera, who turns out to be a sweet, charming, sexy woman. Igor's family relationships are going through a difficult period of divorce from his wife, so Igor rushes headlong into an unexpected bright and passionate "service" romance...

The Karas family in a Russian city faces turmoil. Colonel Karas is a military man, Larisa is a gynecologist, Veronica is a graduate student and unhappy lover, and Andriy is a womanizer needing to marry urgently to secure a larger apartment. Despite his efforts, Andriy’s exes refuse, but he eventually falls for Sonya, an unattractive girl who loves him. Meanwhile, Colonel Karas indulges in hunting, fishing, and women, while Larisa, dissatisfied with her marriage, considers leaving for another man. The family is entangled in complex emotions, reminiscent of Hamlet, with an uncertain resolution.