7th Empire Media

Exploring the fallout of MIT Media Lab researcher Joy Buolamwini's startling discovery that facial recognition does not see dark-skinned faces accurately, and her journey to push for the first-ever legislation in the U.S. to govern against bias in the algorithms that impact us all.

Dissecting one of the most influential platforms of the contemporary social media landscape, TikTok, Boom. examines the algorithmic, socio-political, economic, and cultural influences and impact of the history-making app. This rigorous exploration balances a genuine interest in the TikTok community and its innovative mechanics with a healthy skepticism around the security issues, global political challenges, and racial biases behind the platform. A cast of Gen Z subjects, helmed by influencer Feroza Aziz, remains at its center, making this one of the most needed and empathetic films exploring what it means to be a digital native.

Follows a French journalist’s journey from early fascination with Tinder to uncovering the deeper truths embedded in its algorithm.