Parallax Pictures

The ice has broken, gentlemen of the jury! New time requires a new image of the Turkish national Ostap Bender. He still selflessly loves money. As in the days of the NEP, his big blue dream remains white pants and distant Rio de Janeiro. His methods of achieving the goal are still the same - honest taking money from citizens.

The film chronicles everyday struggle of a Russian woman for “ordinary” happiness of her family.

Witty, slick, sexy and sarcastic, shameless and in your face, The Ad and the Ego takes on advertising on its own terms. Intercutting thousands of contemporary and classic television commercials with insights by Stuart Ewen, Jean Kilbourne, Sut JhalIy and others, this film scrutinizes late 20th century American society and its prime inhabitant, Consumer Man. You will never look at an ad the same way again after viewing what critics are calling "the first comprehensive documentary on the cultural impact of advertising in America."