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The story is set in 1967 in Yasothon Province, Thailand, where Yam is a hard-working, humble, and kind farmer—kind, that is, except when it comes to the attentions of Joei, the homely maid of Soy, who is the girlfriend of Yam's cousin, Tong. Yam nurses stray and injured animals of all kinds, but he never has nice things to say to Joei. Despite this, she persists in flirting with Yam and making unwanted physical advances. Meanwhile, Soy and Tong cuddle, kiss and hug each other at every opportunity.
A man in a rural village tries all he can to avoid a neighbor with a major crush on him, only to realize later that he has a change of heart.
The story continues after the marriage of Yam and Joei when the couple has a beautiful daughter and Yam becomes a strict father who guards his daughter from suitors.
Things get complicated when Yam's adult sons fall head over heels in love with the adult daughters of his rival.