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The film duo *Rich in Love* (1985) and *Teto and Pataca* (1990) follow Teto, a charming but flawed man who must overcome his self-centered habits and lies to succeed in love and business. In the first film, Teto seeks to expand his tomato cooperative into the Amazon, pursuing a doctor to save his company. The second film sees him working undercover at his father's company and getting entangled in a web of lies while developing a romance with Paula. These films emphasize personal growth, redemption, and the value of honesty. Teto's journey, filled with business and romantic challenges, showcases the importance of overcoming negative traits. The series offers a captivating exploration of human complexity and the rewards of self-awareness.
Working incognito at his rich dad's company to test his own merits, Teto falls for Paula and tells her he grew up poor, a lie that spins out of control.
When the idealistic Paula resumes her work as a volunteer doctor in the Amazon, Teto convinces his partners to establish their tomato cooperative in a village in the region. But to win back Paula's heart and save the company from bankruptcy, Teto must definitely overcome his spoiled playboy habits and face the interests of a powerful farmer, who stands in his way.